Project Overview
I teamed up with a group of researchers on an NHS project to dive into something pretty important—understanding how new parents use their child’s Redbook. For those who might not know, the Redbook is a little health record book given to parents in the UK to track their baby's health and development. The objective of the project was to figure out just how much parents were actually using their Red Books, what information they found useful, and where there might be gaps in content. We also wanted to gather insights that could help make the Red Book more user-friendly for today’s parents (i.e. making the content available online as a digital app).
Our approach was a mix of surveys, interviews, and focus groups with new parents to really understand how they were using the Redbook (or not using it). My role involved helping to conduct interviews, designing research tools and evaluating the data we collected. I was also tasked with creating an Airtable system that we used to measure particular project metrics throughout the project lifecycle .
Project Outcome
The research gave us some pretty interesting insights. We found that while many parents appreciated having the Redbook as a record, not everyone was using it consistently. Some parents found it a bit old-school, especially in a digital age where everything else is online. Others loved the tangible aspect but felt it could be more intuitive. Our findings are now being used to inform potential updates to the Redbook, making it more accessible and useful for today's parents.
